The Very Best Of The Underground Jewelry Market #2

Welcome to my new feature: 'The Very Best of The Underground Jewelry Market.' I plan to shed light on unique and interesting Bigcartel and Etsy shops and encourage my readers to spend money on smaller, more thoughtful shops than the giants of jewelry such as Topshop, Urban Outfitters and Primark. The feature will include a little interview with each shop's founders and a personal review from me on some of their products on sale. I love to buy from smaller, online jewelry shops as you can guarantee you won't come into work or college wearing the same piece as anyone else! You also get a more personalized service including pretty packaging. You can't go wrong.

Please welcome our next featurette: Jelly Button Jewellery!

Interview with Michelle, Jelly Button Jewellery's creator: 

How long have you had your online shop and what inspired you to start?I've had my online shop for about 2 years now.  It all started when I was thinking of ways to make extra money through Uni, then it took off in a big way and now I am able to do it as a full time business alongside my new degree course. 


How would you describe your designs?My designs are based on everything I loved as a child... And still secretly love now! Sweets, toys, and anything bright and a bit tacky. 


Where do you hope to take your work in the future?I'm doing a degree course in jewellery and applied art so would like to incorporate silver into my designs, this is so I can develop a more upmarket range. I am also working on a sister site which will sell similar themes gifts and accessories.  

On to the products:


Jelly Button Jewellery comes beautifully packaged in cute candy cane colours, with sparkly confetti and a packet of sweeties as a side. Brings me right back to my childhood and I love it.

Lego Ring: £2.25

Air Mail Necklace: £8.00

Bike Necklace:

I love the quirky yet wearable pieces Michelle has created. I haven't seen anything quite like it before! There is so much choice on Jelly Button Jewellery, I've already spent next months paycheck in my head.... Oops. I can't believe how reasonable the prices are either, with necklaces as little as £2.50. Jelly Button Jewelry would make great gifts for friends, I'm definitely going to buying my friends some bits from here for their birthdays.

Follow the talented Michelle on Twitter, here.

Amy x